本项目坐落于温州临街一隅，在木作展厅设计日渐趋同、沦为短暂潮流的当下，我们提出了一种沉静而深刻的转向——从营造短暂的场景，转向构筑一个可生长、回归本质、体验自由的品牌交互之地。这并非一次形式的革新，而是对于展厅价值的系统性重建。
The project is located on a street corner in Wenzhou. At a time when the design of woodwork showrooms is increasingly homogenized and reduced to fleeting trends, we propose a quiet yet profound shift—from creating temporary scenes to constructing a brand interaction space that can evolve, return to its essence, and embrace the freedom of experience. This is not merely a formal innovation but a systematic reimagining of the value of a showroom.
01 关系重构
RELATIONSHIP RECONSTRUCTION
传统展厅是遵循着销售的逻辑，用强烈的叙事动线引导并说服客户。我们摒弃此种模式，转而采用“去中心化”的布局。以模块化展陈为单元，构建出一个可从容穿行、自在探索的空间。产品不再被安置于虚构的生活场景里，而是作为独立的客体，清晰而完整地呈现。
Traditional showrooms operate on a sales-driven logic, guiding and persuading customers through strong narrative pathways. We have abandoned this model in favor of a “decentralized” layout. Using modular display units, we have created a space that allows for unhurried movement and independent exploration. Instead of being placed within fictional lifestyle scenarios, the products are presented as independent entities—clear and complete in their own right.
入口处，一道弧形接待区以柔和的曲线打破木材原有的直线思维，通过当代工艺致敬木的“韧性与温度”。在弧线转折的尽头，一处停顿的空白打破了常规的体验流程，邀请体验者自发地进行深度探索。
At the entrance, a curved reception area gently breaks away from the rigid linear logic of wood, paying tribute to the material’s inherent “resilience and warmth” through contemporary craftsmanship. At the turning point of the curve, a deliberate pause—an intentional blank space—interrupts the conventional flow of experience, inviting visitors to embark on a deeper, self-guided exploration.
品牌也无需依赖冗长的解说，工艺的审美、材质的肌理、构造的细节——此类产品本身的美学便是最能打动人心的语言。与此同时，“多中心化”的公共区域借由复合型家具与弹性隔断实现场景的轻盈转换，让空间随着人的活动自由呼吸。
The brand no longer relies on lengthy explanations; the aesthetics of craftsmanship, the texture of materials, and the details of construction — these inherent qualities of the products themselves become the most compelling language. Meanwhile, the “polycentric” public area facilitates seamless transitions between scenarios through multifunctional furniture and flexible partitions, allowing the space to breathe freely in response to human activity.
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