ARC’TERYX始祖鸟门店遍布全球，坐落于顶尖的城市商圈，通过搭建高规格、沉浸式的场景满足消费者的体验需求。身为行业的顶尖领导者，始祖鸟带着源于温哥华的山脉森林基因与当代美学，登陆北京地标三里屯核心商圈，锁定高端消费市场，掀起户外运动的热潮。
ARC’TERYX boasts a global presence, with stores strategically located in premier urban business districts worldwide, ensuring a high-spec, immersive experience that aligns with consumer expectations. As the industry’s foremost leader, infused with the essence of Vancouver’s forested and mountainous landscapes and contemporary aesthetics, the brand is poised to make its mark in Beijing’s iconic Sanlitun business district. This move, which targets the high-end consumer market, will spark a resurgence in outdoor sports.
设计以山脉森林的探险之旅为切入点，致敬温哥华文化脉络，通过与自然的持续对话，引导消费者在多元化的主题空间中漫游，给户外爱好者和资深鸟粉带来前所未有的全新体验。
The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver’s cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand’s veteran fans.
01 艺术再造：回溯温哥华文脉根基
Artistic recreation: tracing back to Vancouver‘s cultural roots
设计前期，深度探访温哥华，以当地艺术家对“树”的再创造为主要的灵感来源，将城市户外文化艺术品延续并运用到门店中。
In the initial stage of schematic design, the design team delved deep into Vancouver, finding inspiration from local artists’ reimagining of “trees”. This re-creation became the primary muse for the design, which seamlessly weaves the urban outdoor cultural artwork into the store.
项目场地呈L型直角，外立面运用灰色岩石与玻璃嵌合，通过大胆的设计手法形成震撼的视觉感，打造品牌独特的个性和记忆点。设计还原自然山体，骨架形logo发光装置立于凹凸纹路的界面上，在外部环境中形成始祖鸟独特的场域氛围，引导顾客进入温哥华山脉森林的情境之中。入口处设置轻盈质感的格栅亚克力材质雨棚，同时在街道往外拓展与消费者互动的休息区域。
Situated on an L-shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity. The design captures the essence of a natural mountain. A luminous installation in the shape of the brand’s skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver’s mountains and forests. At the entrance, a grilled lightweight acrylic canopy is set up with an extended lounge area reaching out towards the street to engage with consumers.
空间寻求着一种人与自然紧密结合的关系，以艺术创新的方式演绎户外精神。在门店仰角位置，穿过通透的玻璃立面，巨型枯树根植入场景之中。本案坚持材料的可持续性应用，在悬空的楼梯平台处，设计团队将工厂回收的废弃锈板打造一个高达2米的松果艺术装置，与贯穿而上的大树根相呼应，营造强烈的艺术氛围。
The space strives to foster a harmonious connection between humanity and nature and interpret the spirit of the outdoors through innovative artistic expression. Positioned in an elevated corner of the store, a colossal dead tree’s root extends vertically along a transparent glass facade, seamlessly blending into the store’s setting. The project emphasizes the sustainability of materials. On a suspended staircase platform, the design team introduced a 2-meter-high pinecone art installation crafted from rust boards recycled from factory waste. This installation harmonizes with the upward-reaching large tree root, cultivating a profound artistic ambiance.
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