迎合自拍一代，西班牙pewter品牌店设计风向

Culdesac利用了“instagrammable”目前的零售空间的趋势，在巴伦西亚的gandía市中心设计了一家采用白镴为原料的运动服装公司旗舰店。店面设计融合了城市与科技的元素，利用霓虹灯吸引路人，并欢迎他们拍照上传到互联网。

culdesac taps into the current trend of ‘instagrammable’ retail spaces with the design of pewter, a sportswear firm’s flagship store in the heart of gandía, valencia. merging urban and technological sensations, provoking passersby with a neon sign that invites them to ‘take pics and break the internet’.

culdesac的创意团队制定了一个全面的战略，包括概念的创建、设计、执行、品牌推广和沟通，以满足美国Y年代（指1965-1980年间出生的美国人）与Z年代（90年代初出生的美国人）消费者的需求。一旦进入商店内部，空间垂直感通过围栏板的组合而消失，围栏板形成内部路线。这些围栏由扁平的金属tramex板，透明或黄色聚碳酸酯，半透明PVC板条和运动元素组成，增加了空间的动感。

culdesac‘s creative team has developed a comprehensive strategy that encompasses concept creation, design, execution, branding, and communication to reach pewter’s target audience of generations Y and Z. once inside, the orthogonality of the space disappears through a system of panels that fences the store’s perimeter and generates the interior route. this fence is completed with flat metallic tramex plates, transparent or yellow polycarbonate, translucent PVC slats, and campaign or communication elements, adding to the dynamic feel of the space.

墙上的金属格子是用来展示商品的，而带有LED灯的文字则陪伴着店内参观的顾客。大型预制混凝土覆盖整个地板，通过LED灯管网格增强了位于黄色岩棉屋顶下(该品牌的企业颜色)的整个空间。文字造型设计渗透商店的每一个角落，甚至延伸到作为商店图标的设计。

metallic latticework on the walls is used to display products, while ticker LEDs with moving texts wrap and accompany customers throughout their tour in the store. large prefabricated concrete slabs are used to cover the floor, while the entire space rests under a roof of yellow rock wool (the brand’s corporate color) enhanced through a grid of LED tubes. the graphic identity invades every corner and reaches up to the design of the pewter bag, which stands as an icon of the store.

条带和插座在空间中起主导作用，将线缆作为室内设计的一部分，进一步将品牌的个性定义得自然和真实。

strips and sockets play a leading role in the space, leaving the cables as part of the interior design to further define the brand’s personality as spontaneous and real.