序态设计 | 北京更新场-KNOW IN潮流实验室-设计风向

2021年KNOWIN第一次来到北京，选择了最有活力的潮流聚集地–更新场。场地位于地下二层，空间本身拥有消防逃生通道的作用。我们在满足店面展示的前提下，需要保证消防逃生的灵活性。思考潮流本身，应该用开放，变幻的活力热情拥抱，我们协助KNOWIN以全新的姿态出现在更新场，于是截取了潮流本身“如星河般变幻”空间概念，并将其呈现在更新场的场地面前！

同时结合场地夹于两个中庭中间的特性，将门店内部空间最大化地开放给公共交通，将门店还给公共空间的同时最大化地宣示了KNOWIN的到来。

In 2021, KNOWIN first enters Beijing.The New, as the landing area, is also the most vibrant trendy spot. Located at Lower Ground Floor 2, the site itself functions as fire escape. We try to help KNOWIN show off itself with a completely new look, so that we cut out a piece of “fashion trend that constantly changes like the Milky way”, and present this “trend” in a physical way.

The site locates between two atriums, and we ultimately utilize this peculiarity, bringing most footfall to our store and shaping this store as a “tunnel”. By doing this, we have given back the store to the public and announced the landing of KNOWIN loudly and clearly.

顺畅的曲线暗示了人流动向的同时最大化潮鞋展示，并且给中央留下了足够的空间创造试衣间、试鞋区和潮服展示。

The smooth curve impliescustomersmovement and maximizes theshoes display.Therefore, the central zone can getenough space for fitting room, fitting area, and clothing display.

巨大且延续的鞋墙，让消费者看到更多可能性的同时，提供了更灵活的路径和更多的社交可能性。

The giant and continuous shoes wall allows consumers to see more possibilities, and provides more social traffic.

组合式挂通，可根据成列需要组合成 S型或多个C型，在专区推广的情境下提供更好的场所感。

Combined type clothing display can be assembled as S shape or multiple C shapes, which will provide a better sense of place when KNOWIN cooperates with brand partners.

场地当中的三根结构柱体，靠近大门入口的结构，结合概念弱化柱体，面对Pop-up场景更换。靠近鞋墙的结构，变化为换鞋凳。在场地中间的结构柱，我们运用更衣间和打卡点作为结合，隐藏了结构部分。通过不同的结合形成最后的空间流线。

The three structural columns in the site, the structure close to the entrance of the gate, combined with the concept of weakening the columns, facing the pop-up scene change. The structure near the shoe wall is changed to a shoe-changing stool. In the structural column in the middle of the site, we used the locker room and the check-in point as a combination to hide the structural part. The final spatial streamline is formed through different combinations.