韶康设计 | 佛山開籠雀冰室SEEKER CHACAAN
The bing sutt was originally named for selling cold drinks and snacks, and was popular in Hong Kong and canton in the 1980s & 1990s. With the development of the times, the bing sutt is also advancing with the times and carrying out self-innovation.
The eye-catching signs, brightly colored floor tiles, the wall full of posters, both are the memory of ice house spatial. These distinctive features have mentioned above constitute the Bing Sutt, however, these distinctive features may also trap the Bing Sutt into homogenization and unclear positioning, and lack of brightened dot. If want to be different from the most cha chaan teng on the market，it’s critical to set up its uniqueness and difference.
Therefore， In terms of brand and space experience, we hope to break the cognition of the traditional ice house, and the stereotype of “retro Hong Kong style”. However, we are not completely abandoning the characteristics of the Bing Sutt, but thinking how to integrate the original element into the modern, active space. The space structure is traditional，folk, and close to life, combining the theme of “exploration, the trend”with the structure, to get a new concept of ice house.
The brand imprint of “開籠雀SEEKER CHACAAN” hangs high above the space capsule facade. The elements of street fashion are highlighted in the structure of the brand font, the dynamics of exploration and breakthrough are reflected in the visual aesthetic feeling of the font.
Stepping into this area, the oncoming visual wall of the brand is very recognizable, which is both a partition of this space and an emphasis of this brand.
To get the feature of the space, MWC design studio put the target consumer group and the characteristics of the type of catering on the first things that need to be considered. The overall color of the space is mainly orange and black, which mean exploration and cool. Black is the background color of outer space, while orange is the shining light of stars. It not only fits with the VI color, but also echoes the space concept of “exploring and outer space”.
The presentation and unscrambled of outer space is the core of the design concept.
In our understanding, space is the confluence of all existence, it builds the order and trajectory of all things with substance and movement. Therefore, according to this understanding, the designer uses materials and moving lines to construct the structure and order of this area. Follow the rules of space proportion, establishing its own unique structural expression, The Spatial dimensionality of wireless extension is embodied by multistratal illuminant, displays, and movement, creating a box with science and technology feeling, and stimulating customers’ infinite imagination of outer space. Finally, the distinctive concept of this brand is transformed into the consumer’s dining experience.
The interior uses a warm white light system with a color temperature of 3000K. In addition, from the ceiling to the wall, designer uses the most concise straight lines to form the plan, so that achieve a dazzling but non-obtrusive balance, and accurately covering every corner.
The ice house is the memory of a generation. We hope that can pass it to the younger generation of customers in a new way through the brand activation and interior design. At the same time, establishing a unique identity for the SEEKER CHACAAN.
The inner space of SEEKER CHACAAN is divided by the visual wall, taking this to divide the dining area into front and back areas implicitly.
The scattered seats are placed in the front area of the restaurant, equipped with small, flexible tables and stools, which are enrich the tempo of the space.
设计公司：MADE WITH CARE DESIGN STUDIO 广州韶康室内设计有限公司
设计团队：VIKING CASON SUGAR