丰屋·URO设计 | 广州黄埔星汇城售楼部
全球设计风向感谢来自 丰屋·URO 的营销中心项目案例分享：
The architecture embodies the spirit of The Times in the form of space, The embodiment is vivid, varied and novel.”
___Ludwig Mies Van der Rohe
Guangzhou is a metropolis known as “the capital of life”, which has both the emotional life atmosphere and the rational modern innovation. The project is positioned as a contemporary young group that refuses to be defined. Life and innovation, sensibility and rationality trigger designers’ thinking and re-creation. With life as “meaning” and autumn as “scenery”, it is used for new forms of dialogue with young people.
From the entrance to the reception area, from the end of summer to the beginning of autumn, the curling smoke permeates the glass tube and presents in the space in a three-dimensional form. The concrete objects are cut and reorganized to break away from the tradition in a new image, and the 1d, 2D and 3D toasts are interwoven.
In some details, some jumping dolls are placed to depict emotional sculptures in rational life, which enlivate the whole pure space of points, lines and planes. The sculpture itself is already an expression of emotion and a story, and after being integrated into the space, it becomes a memory story after the exploration and experience of the crowd.
The line surface jumps the rhythm, portrays the smallpox outline, increases the visual distance in the space, the soft space sharp water Angle, experiences the lazy comfortable life in the jumping space, feels the natural softness in the space.
The water bar area uses transparent glass and strong line rational combination to divide the special three-dimensional space, with green plants, to create a clean and refreshing atmosphere, so that the heart can be released, enjoy the pleasant time.
In consideration of the behavioral logic habits of the customer group, and to meet their situational needs in the sales office as far as possible, the rest area and negotiation area of different forms are set up, giving active jumping color, adding perceptual color in the rational space.
Shuttle space, suspended color gradient glass square tube continues the story of Bai Zang, early autumn with a steady step forward, at this time the autumn gradually concentrated. Bold use of colored glass and white walls to create a clean and simple, light and transparent autumn mood.
Children’s entertainment area selects wood grain color as the main, soft space visual sense, use to jump off the soft outfit, open space, let the children’s nature to release.
The young and differentiated interior design not only ensures the aesthetic taste, but also makes the whole space dynamic and brings people a fresh sense of sensory experience. With a strong sense of life, it is “autumn” telling a story.
Give it a sense of autumn
With the wind、appear in one’s dream、permanently
Project Name: Guangzhou Huangpu Xinghui City sales department
Project Location: Guangzhou
Interior Designer: Fenhom·URO
Principal designer: Ying Zhang
Jinzhou Wu、Mingzhi Chen 、Yang Zhang
Fan Yang、Jun Shen、Zhu Chen
Owner company: Yuexiu group、Guangzhou metro、Science City Group
Project description and drawing offered by Fenhom