WGNB l 首尔BoontheShop概念店
艺术与时尚之间的关系非常复杂。 由于其主要的功能应用，时尚常常难以在艺术界中获得地位。但是，这种区别正变得越来越模糊，WGNB的Boon the Shop概念（被称为韩国国际设计师品牌的主要库存商）质疑了零售商店作为其产品展示柜的作用。
The relationship between art and fashion is complicated. Fashion often struggles to gain status in the art world due to its primarily functional application. The distinction, however, is becoming increasingly blurred and WGNB’s concept for Boon the Shop – known as South Korea’s primary stockist of international designer brands – interrogates the role of the retail store as a exhibitive showcase for its products.
‘Some people regard clothing just as a “cover” that wraps around the body and others would fill the entire room with clothes and just “gather” like a collection without wearing them,’ says chief designer Jongwhan Baek. ‘For them, clothing is not only a functional element but serves as a tool to express their personality or a means to show off their social position and wealth.’
Where design-led window displays have previously formed the primary method for luring customers into shops, WGNB approached the whole Boon the Shop store as a conceptual space that prioritizes awe and experience over product. Very few garments are visible amongst the sparse, metallic environment which aims to disorientate customers and make them unsure of what kind of space they are in. Steel frames replace standard hanging rods and shelving, presenting occasional clothing items as precious artworks to be admired. The removal of clothesrails and hangars effectively distorts the line between fashion and art becomes.
Maple trees and stone panels are also framed throughout the interior, with sporadic colourful furniture that adds warmth to the otherwise cold aesthetic and further expands upon the concept of the space as a presentational showcase.
项目名称：Boon the Shop