Foolscap Studio | 澳大利亚Chandon酒庄设计
酩悦轩尼诗(Moet Hennessy)是路威酩轩集团(LVMH)的子公司，三十多年来，Domaine Chandon一直在清新翠绿的雅拉谷酿造最优质的传统methode起泡酒。
A new-world outpost of the global Moët Hennessy sparkling wine house, a subsidiary of LVMH, Domaine Chandon has been making superlative méthode traditionelle sparkling wine in the crisp, verdant Yarra Valley for over thirty years.
Our brief was to overhaul the site and create a new brand-immersion across bar, dining, tasting and retail spaces. The original layout of the site was disjointed, resulting in a chaotic atmosphere. This meant that on busy weekends, visitors were typically staying for just a quick, half-hour tasting stop before moving swiftly onto the next winery.
To encourage customers to linger, we separated and diversified the bar experience into two distinct functions. Our concept ‘compression/release’ is revealed in the adjacency of the intimate tasting room and the airy lounge bar. Mezzanine offices were repurposed into private tasting rooms to host larger groups, while the terrace was extended to maximize the magnificent vista of the vineyards beyond.
As product purchase is the main drawcard for visitors, retail became a critical component of the brief to resolve. We strove to integrate it into the customer experience in a fluid and holistic manner; and to advance retail design methodology, rather than keeping it the usual separate exercise. By strategically relocating this offering to a prime position between the lounge bar and brasserie, patrons are encouraged to naturally wander between the zones.
The idea of alchemy was fundamental to our conceptual framework. The transformation of ordinary base metals into gold: what better metaphor for the magical production of sparkling wine? We explored the ways in which materials react to passing time, processes and each other, and our investigations’ results are reflected in the application of different metals and metal finish treatments.
Similarly, the process of transformation in winemaking informed the organisation of space. ‘Compression/Release’ is revealed in enclosed, intimate spaces – the Tasting Room for example – and airy, exuberant zones, like the Lounge Bar. Open, woven materials are juxtaposed with the solidity of weighty, opaque substances to allude to the duality of density and lightness in sparkling wine.
These ideas were also rendered in a style that pays homage to Chandon’s French heritage, while retaining a youthfulness that speaks to its relatively recent establishment within the Champagne house’s lineage. Banquettes styled in aged leather and velvet, with brass light fittings, suggest a Parisian bistro aesthetic, but from there it’s all local goodness.